Responsibilities: Identity Design, Identity Systems, Creative Direction, UI/UX, Branding, Logo Design, Spatial Design, Art Direction
Designer: Jacob Ruiz
Portola Music Festival
A music festival that is held on a pier in San Fransisco. With an emphasis on bringing underground rave aesthetics and combining it with influences from liminal industrial architecture.
Other works +
2022
Speed.Havoc.Pursuit. (BOOK DESIGN)
A publication curated toward the history and impact the Le Mans, France 24 Hour Endurance Race had on the world of capitalism and its influence in other sectors of the car world such as Formula 1 and rally racing.
2024
Unheimlich (EDITORIAL DESIGN)
A broadsheet uncovering the boundaries of liminal spaces and the moments of life, specifically those that are constantly caught in places of transition.
2022
Patagonia (IDENTITY SYSTEM)
Engulfed in both worlds of adventure and repose, Patagonia is the leading brand in sustainable outdoor clothing that guides those on their journey to make a change to better our home planet and to aim for “A more just future” with “100% made in mind” clothing that contributes to the worlds environment in a safe and clean way.
2025
Los Angeles Apparel NYC Flagship Store
As Los Angeles Apparel is the leading brand in apparel blanks and manufacturing in the USA, they expanded store fronts and developed a flagship store in New York City & enhanced their Los Angeles City Flagship as well.
2024
Mycelium: The Third Kingdom (BOOK DESIGN)
A publication dedicated to the exploration of the worlds most complex fungal network. This publication also discusses the mysterious characteristics fungi has in the world.